Dashboard
Complete data control. Instant access to key metrics for rapid growth.
FOLLOW THE SIGNAL
Start a new projectwith P&Light
The starting point for your next app. Product analytics that connects acquisition, subscriptions and behavior—so every decision begins with evidence.
Live signal00:14:32 UTC
Perfect attribution
Match rate> 80%
Campaign
Install
Subscription
NATIVE SWIFT · REACT NATIVE · FLUTTERFollow the signal
SEE THE SOURCEUNDERSTAND THE JOURNEYACT WITH CLARITY
VISUALIZING SUCCESS
Analyticsthat reveals the path.
Complete data control—from the first campaign click to a renewal weeks later, connected at user, campaign and cohort level.
Postbacks
Seamless data flow. Flexible integrations for precise tracking and optimization.
Predictive analytics
Use proven models and market trends for accurate forecasting and growth.
ACQUISITION
Know where growth begins.
Connect clicks, installs and campaign context. Review spend, CPI and source-level performance without losing the original signal.
LIFECYCLE
See beyond the install.
Follow trials, subscriptions, renewals, refunds and in-app events in a customer timeline built for investigation.
DECISION
Find the moment growth pays back.
Compare cohorts, revenue and spend. See when acquisition crosses breakeven—and where the next iteration should begin.
ATTRIBUTION LIFECYCLE
One signal. Five verified steps.
Follow the conversion from the first click to recurring revenue without losing campaign context.
Click
Campaign and source parameters enter the attribution chain.
12,842 todayInstall
The app creates a user and resolves the acquisition source.
8,316 64.8% CRTrial
A trial start is connected to the customer and campaign.
2,941 35.4% CRTrial converted
The first paid subscription proves acquisition quality.
1,253 42.6% CRRebill
Renewal closes the loop between spend and long-term value.
$146.8K LTVDIRECT DATA. CONNECTED ACTION.
Every source is visible. Every connection is accountable.
P&Light connects store economics, paid acquisition and event delivery in one controlled data layer—with health checks at every step.
DIRECT APP STORE DATA
Subscription truth, without intermediaries.
P&Light receives trials, paid subscriptions, rebills, refunds and payment states directly from App Store Connect. Revenue stays connected to the original user and acquisition source.
Payment status historyRenewals and refundsCustomer-level revenue
PAID ACQUISITION
Campaign data, inside P&Light.
MetaGoogle Ads
See advertising campaigns, ad sets, spend and conversion metrics together with installs, trials, subscriptions and revenue. Manage the working campaign layer without losing product outcomes.
Send the right event to the right system.
Configure system and custom app events for Google Ads, Google Analytics and any custom postback URL. Choose event mapping, parameters and single-use behavior per destination.
INTEGRATION HEALTH
Know what works before the data drifts.
A live diagnostic layer shows the last received signal, SDK state and message volume. Connected, delayed and missing sources remain explicit—not hidden behind an empty dashboard.
BUILT FOR THE QUESTION AFTER “WHAT”
See what happened. Then understand why.
One working surface for product, growth and monetization teams—precise enough to debug a single user, broad enough to judge the business.
PERFORMANCEAll signals
Jul 01 — Jul 15⌄INSTALLS0↑ 14.6%
REVENUE$146.8K↑ 18.4%
TRIAL → PAID47.8%↑ 5.2%
ROAS3.82×W4
REVENUE / SPEND$146,824
Revenue SpendLIVE EVENTSSignal stream
subscription_startedCampaign · North Starright now
paywall_viewedRemote UI · paywall_0212s
trial_startedOrganic · US31s
installMeta · Creative 1448s
SIGNAL STREAM · LIVE PREVIEW
00:00:00 UTCWatch the system think in signals.
ATTRIBUTED INSTALLS18,642verified
EVENTS RESOLVED692,418processing
TRIALS STARTED2,941today
SIGNALS ONLINE78right now
LATEST RESOLVED SIGNALsubscription_started · Campaign North Star
right nowIllustrative interface stream. Connect your project to display production data.
Analytics that stays connected
Installs, revenue, trials, subscriptions, rebills, funnels and cohorts share the same context.
Remote UI, measured end to end
Ship targeted paywalls and onboarding surfaces, then measure requests, shows and downstream outcomes.
A timeline for every customer
Inspect attribution, purchases, app events and postback delivery without reconstructing the story.
Integration built for release day
Native Swift, React Native and Flutter SDKs, with setup checks and test-user workflows.
THREE YEARS IN THE DETAILS
Built with care. Refined by real questions.
For three years, we have worked on the hard part: keeping acquisition, product behavior and subscription economics coherent enough to trust.
01
Traceable from aggregate metric to individual customer.
02
Designed around iOS subscription reality—not generic web analytics.
03
Built to shorten the distance between a question and a defensible answer.
A PRACTICE OF CLARITY
“Insight is not a destination. It is the discipline of seeing, learning and improving—again.”
P&Light is built on a simple belief: better products emerge when every assumption can meet evidence. We make that meeting visible.
Plan · Do · Analyze · Clarify
Frequently asked questions
Answers to everything you need to know about us
General questions
What is your analytics platform built for?
We help companies whose business is connected to mobile apps. Our platform helps teams make product decisions based on data by providing accurate analytics across every stage of the user lifecycle, from install to monetization. It scales with your product and includes flexible event setup, cohort analysis, and deep financial analytics.
What apps can be integrated?
P&Light supports native iOS apps, React Native and Flutter projects through dedicated SDKs. Connect attribution, App Store data, app events and Remote UI placements in one project.
Which product metrics are available?
P&Light connects clicks, installs, trials, first payments, subscriptions, rebills, refunds, revenue, spend, ROAS and customer events in one analytical path.
Where does subscription data come from?
Trials, subscription states, renewals, refunds and payment outcomes are received from App Store Connect and linked to customers and acquisition context.
Can we inspect an individual customer journey?
Yes. Customer timelines combine install, attribution, app events, purchases, subscription changes and postback delivery in chronological order.
How do we start evaluating P&Light?
Share your app stack and current attribution setup. The product team will prepare a focused walkthrough and an integration path for your project.
GET STARTED WITH P&LIGHT
Bring us your project. We’ll reveal the path.
Try the platform with a focused walkthrough for your apps, attribution stack and growth questions.
01
A conversation with the product team
02No generic sales deck
03A clear integration path
Try the platform with a focused walkthrough for your apps, attribution stack and growth questions.
Get startedDocsThe signal became clarity.
Your next decision begins here.